Independent Newspapers offer unsurpassed penetration into the job vacancy market with over 2.4 million readers of the Employment sections-packed with a good mix of relevant editorial –with both display and classified advertising. In most cases the sale is the highest on the days that these sections are part of the mix. Career Sections: All the sections are stand alone sections. They are carried in these leading publications:
The Star: Workplace- Monday & Wednesday Pretoria News: Workplace-Monday &Wednesday Cape Times: Career Times-Monday Cape Argus: Workplace-Wednesday Daily News: Workplace -Wednesday
This market, two thirds is between 24-49 and half work full time. From an advertiser perspective it offers the unique opportunity to be in the right environment (relevant section). Many readers are buying the newspaper specifically for these sections. This market will then be exceptionally receptive to the advertising placed in these sections. Given the high emotive state of the reader –It offers the opportunity to interact positively and to really get noticed and assimilated.